Kano Pillars FC announced a N100 million media and sponsorship deal with RFI Hausa in July 2025. The partnership includes kit supply, media training for club communications staff, and enhanced fan engagement through social media campaigns.
The initiative complements a recent management workshop, aiming to professionalize club operations and ensure sustainable growth. Chairman Alhaji Aminu Garba emphasized: “Strategic media and sponsorship partnerships are vital to club success on and off the field.”
Fans responded positively, noting that increased media visibility can help promote local talent and attract new supporters. Analysts believe this approach sets a precedent for other NPFL clubs to adopt professionalized media operations.
